Research Goals & Topics The research agenda is centered
around investigating enterprise and supplier challenges in telecommunications expense
management (TEM), wireless expense management, mobile device management (MDM), telecom invoice control, audit, contract
negotiation, network management, and unified communications. We plan to
conduct several studies in 2009 covering wireless mobility,
international TEM, and unified communications.
Enterprise Customers Know Best
Our motto is from Dr W. Edwards Deming: In God we trust, all others bring data. Just about any marketing challenge, positioning question can and must be considered from the customers' viewpoint. The customer insight model is simple: gain insights into enterprise needs, best practices, benchmarks, and market conditions by interviewing customers and developing surveys that collect hundreds of enterprise customers data. The research is compelling because we industry knowledge is matched with statistical analysis and a real passion for the business.
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